Excerpt from article
What the whole world wants is a good job.
That is one of the single biggest discoveries Gallup has ever made. It is as simple and as straightforward an explanation of the data as we can give. If you and I were walking down the street in Khartoum, Tehran, Berlin, Lima, Los Angeles, Baghdad, Kolkata, or Istanbul, we would discover that on most days, the single most dominant thought carried around in the heads of most people you and I see is "I want a good job." It is the new current state of mind, and it establishes our relationship with our city, our country, and the whole world around us.
Humans used to desire love, money, food, shelter, safety, and/or peace more than anything else. The last 25 years have changed us. Now we want to have a good job. This changes everything for world leaders. Everything they do -- from waging war to building societies -- will need to be done within the new context of the human need for a "good job."
How does this change everything?
- The leaders of countries and cities must make creating good jobs their No. 1 mission and primary purpose because securing good jobs is becoming the new currency for leadership. Everything leaders do must consider this new global state of mind, lest they put their cities and countries at risk.
- Leaders in education will be forced to think beyond core curricula and graduation rates. If you are a school superintendent or a university president, you'll need to recognize that students don't want to merely graduate -- their education will need to result in a "good job."
- Lawmakers need to contemplate whether and how new laws attract or repel a wide range of individual value systems. If enough people are sufficiently repelled, then the new laws will effectively strangle job creation.
- Military leaders must consider it when waging war and planning for peace. They must ask themselves whether military strikes, occupations, or community policing will effectively build a growing economy with good jobs. The opportunity to have a good job is essential to changing a population's desperate, and violent, state of mind.
- The mayors and city fathers of every city, town, and village on Earth must realize that every decision they make should consider the impact, first and foremost, on good jobs.